Post by account_disabled on Dec 31, 2023 7:34:35 GMT
A Data comes from the Content Marketing Institute. Here is a benchmark and trends report from : cmi Here are the current trends from : cmi Not only has the average number of tactics used decreased, indicating a greater focus on specific tactics, but there have also been significant changes in tactics between the last quarter of and the last quarter of . For example: In , % of marketers still published separate articles (not blogs). This strategy can no longer be found in the range. Around % of marketers were still using pre-produced videos in , but in that figure was down.
Now % of marketers are turning to live video, indicating a new trend in video consumption. Almost % of all marketers produced podcasts in . In it was only %. Print magazines fell from % to %. The use of interactive philippines photo editor tools is %, but these were not included in the report. One can already observe trends from to , suggesting that changes are occurring very quickly. cmi Always stay one step ahead of new technologies Content marketing trends are so fast-moving because new technologies are constantly coming onto the market. This includes: Technical changes that make content easier.
Access New platforms that offer new ways to that bring with them new formats Developments that facilitate the production of certain formats In the comparison above I point out the new trend of interactive tools. Forbes says interactive content is one of the top trends of (especially for BB companies). Interactive content is very diverse and comes in all kinds of forms, like this ROI calculator from HubSpot . calculatorhubspot This function of course offers the customer enormous added value. The customer can find out about the advantages of the product before investing and only then has to contact a sales employee. This content is particularly suitable for the middle stage of the sales funnel. hubspotcalc And as Snapapp says, HubSpot provides its marketing and sales staff.